delacruz DYNAMICS
Kristian Dela Cruz // Product Designer

Outback Primitive

Outback Primitives is a home decor business owned by Christa Cline and Suzee White. This is a redesign of their current brand. The focus was to attract customers outside the area. While competing with other businesses. I incorporated the photograph of the actual star from the old logo and gave it a contemporary look with the textured background. The typography provides a vintage energy that reflects the style of their home decor.