delacruz DYNAMICS
Kristian Dela Cruz // Product Designer
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SENIOR THESIS: Break The Silence: STOP BULLYING

Break the Silence: STOP BULLYING is a campaign that defines and educate the affects of bullying through different viewpoints. Based on research, interviews, self experience, trust and design — the campaign highlights the emotional and physical consequences involved with bullying. 

With the use of different deliverables the campaign targets all age groups that interpreted a 360 effect through the community. By educating children in a young age the subject matter will be enlightened and will help the individual in the future. The campaign is branded by a diamond that is symbolic of a individual who has been bullied — although harden, it is still beautiful. 

Break the Silence: STOP BULLYING is a campaign that defines and educate the affects of bullying through different viewpoints. Based on research, interviews, self experience, trust and design — the campaign highlights the emotional and physical consequences involved with bullying.

With the use of different deliverables the campaign targets all age groups that interpreted a 360 effect through the community. By educating children in a young age the subject matter will be enlightened and will help the individual in the future. The campaign is branded by a diamond that is symbolic of a individual who has been bullied — although harden, it is still beautiful.