delacruz DYNAMICS
Kristian Dela Cruz

About

 
 
Skye, the elf

Kamusta (hello), I’m Kristian!

I'm a UX Designer, musician turned creative, mentor, motivator/speaker, cat owner and aspiring kick boxer. I’m passionate about engaging with problems that deeply focuses on the customers needs, frustrations and stories. I fully advocate creating products that is rigorously researched and tested by users every step of the way. My design goals is to tackle innovative user experience problems, educate, inspire individuals on UX methodologies and continue to challenge myself and others on projects that are out of the ordinary.

One random fact about me— I went to Japan out of the blue and didn’t sleep for a week. I currently live in Frederick, Maryland with my cats Dot, Zoey, Skye and Ember (the hairless ones), a hyper-active chihuahua named Cami and my fiancé Timothy. 

I love to chat with other creatives about anything design. I’d love to share ideas!

Reach out: delacruzdynamics@yahoo.com (yes, I still have a yahoo account 😆)

 
 
 

Experience

Asurion | Sterling, VA
Lead UX Designer, March 2018–Present

Clients: AT&T, Sprint, Verizon, The Home Depot, Amazon

Booz Allen Hamilton | Rockville, MD
Lead Product Designer, February 2015–March 2018
Lead Designer to creating human-centered experiences on mobile applications, responsive websites, data-visualization and strategizing for digital products.

Clients: Department of State, Internal Revenue Service (IRS), Department of Labor, Army, Air Force, Environmental Protection Agency (EPA) and National Institute of Health (NIH)

 
 

Shepherd University | Shepherdstown, WV
UX Design Adjunct Instructor, January 2017–May 2017
Instructed and built the first cohort of User Experience Design for Shepherd University’s
Graphic Design BFA program. The students built an empathic approach on designs and executed user experience processes on digital application development

Choice Hotels International | Rockville, MD
Designer, August 2014–February 2015

Ignite Media Solutions | McLean, VA
Web Designer, June 2014–August 2014

Discovery Communications | Silver Spring, MD
Graphic Designer, June 2013–Present

Education

General Assembly, User Experience Design, September 2014–December 2014
Shepherd University, Bachelors of Fine Arts Concentration on Graphic Design 2010–2013
Hagerstown Community College, multiple art and design classes 2007–2009

Awards

210, 2015 Parents’ Choice Silver Honor, 2015
Voices from the Storm, AAF, District 2, Student Gold ADDY, 2013
Voices from the Storm, AAF, Greater Frederick, Student Gold ADDY, 2013
The Beauty of Fashion, AAF, Greater Frederick, Student Silver ADDY, 2013

Skills

 
 

Research
A/B Testing
Card Sorting
Competitive Analysis
Data Synthesis
Ethnography
Design Thinking
Service Design
User Research
User Interviews
Persona Creation
Usability Testing
Journey Mapping
Test Scripts

Design
Accessibility
Design Critiques
Design Studio Workshops
Information Architecture
Interaction Design
Rapid-Prototyping
High-Fidelity Mock ups
Wireframes
User Flows
User Journeys
User Stories
Design Systems

Misc.
Agile
Design Sprints
Digital Advertising
Brand Development
HTML/CSS
Mobile Applications
Social Media Strategy
Responsive Web
Digital Illustration

Software
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Balsamiq Mockups
Google Analytics
Optimal Workshop
Omnigraffle
InVision
Sketch
Zeplin

 
 

Engagements and Panels

 
Arizona State University Engagement

Arizona State University Engagement

  • Arizona State University, Tempe, Arizona: “What The F*CK is UX Design?”
    October, 2018

  • World Usability Day, Washington, D.C.: “The Foundations of the Unknown. UX Edition”
    October, 2018

  • University of Maryland Masters Program, College Park, MD: “UX Your Portfolio”
    November, 2018

  • Shepherd University, Shepherdstown, WV: Panel: Design Careers
    November, 2018

  • General Assembly, Washington, D.C.: Panel: Landscape of Design and Career in UX Design
    December, 2018